Cultivating Business Relationships with Flowers
Over six years, we’ve learned that successful corporate gifting isn’t about flawless arrangements—it's about mastering the delicate craft of professional relationships and timely gestures that matter most.
How We Cracked the Corporate Gifting Challenge
Back in 2019, we kept hearing the same frustration from business clients: "Beautiful flowers, but they arrived after the meeting ended." That was the moment we realized we weren’t just arranging blooms—we were shaping moments that could influence professional relationships.
The Timing Breakthrough We Found
Our breakthrough emerged from a stressed client in 2023. Their pivotal investor meeting was moved up by three hours, and they needed arrangements delivered to match. Rather than deeming it impossible, our team created what we now call "flex-timing"—looks perfect whether delivered at 9 AM or 2 PM.
"Now we craft arrangements with multiple peak moments throughout the day, so your flowers never look like they’re waiting around."
Our Problem-Solving Process
We developed this approach after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client's celebratory arrangement arrived during a difficult restructuring announcement. Now we ask the questions florists usually overlook: What’s happening in your business right now? What’s the mood you’re working with?
Recent example: A client wanted to celebrate a partnership, but mentioned their partner company was dealing with a family crisis. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that nobody can maintain become awkward within days. We learned to design for real office environments—air conditioning, varying light, busy receptionists who might forget to refill water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that look intentional even when not perfectly maintained after a hectic week.
The Follow-Through Innovation
We discovered the real impact happens after delivery. A client mentioned that visitors were asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind It All
We’re not your traditional florists, and that’s precisely why our approach works. Our backgrounds in business consulting and hospitality management taught us to view gifting as a relationship strategy, not just decoration.
Avery Singh
Lead Design Curator
Former hospitality manager who kept noticing how flowers influenced guest experiences in upscale settings. Avery brings that same focus on environmental psychology to corporate spaces, understanding how floral choices shape business conversations and first impressions.
Jordan Malik
Client Relations Director
Started in business consulting before realizing that successful partnerships often hinge on thoughtful gestures that many companies get wrong. Jordan specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
